KVD Beauty has found a new home in Windsong Global's platform play, marking Kendo's first sale of a brand, as reported by Beauty Independent.WHO: The brand launched in 2008 with four red lipsticks. Today, KVD Vegan Beauty has more than 250 innovative products in almost every beauty category. It is sold globally, in every major market, in 36 countries around the world, primarily at Sephora and the brand’s website.Kendo is the Louis Vuitton Moët Hennessy–owned beauty incubator that creates and acquires beauty brands and turns them into global powerhouses: Fenty Beauty by Rihanna, Ole Henriksen Skin Care, Lip Lab Stores, and KVD Vegan Beauty. Kendo offices are in San Francisco, Paris, Dubai, London, Sydney, and Singapore.Since its founding in 2006, Windsong and its predecessor funds have completed 60 transactions and have a total enterprise value of more than $10 billion. Windsong has been an active investor in beauty and wellness, fitness, and health, along with the active lifestyle sector. Past and present owned brands in Windsong's and its affiliates portfolio include Algenist, Revive, This Works, Alberto VO5, Brut, Tone It Up, SWIMS, Piloti, Robert Graham, Martha Stewart, Jessica Simpson, Design Within Reach, and Cloudveil Outdoor.WHY: Windsong believes it can revive KVD and leverage its social media audience, with 6.7 million Instagram followers and a substantial retail footprint across Sephora, Ulta Beauty, and JCPenney stores. Stockkeeping units will be reduced from 300+ to around 50, with a focus on the eye and lip product categories that drive the business. Tattoo Liner Waterproof Liquid Eyeliner is the brand's hero product.